Headline Assignment

Enter the headline into the Article Title on the Article Page. The Client Style Guide will advise if the article headline has been provided or if you need to create a unique headline.

If you are responsible for creating a unique and engaging headline for your article, please review our copywriting training section on Headlines and Subheadings.

Capitalize headlines in the following way:

  • Capitalize the first and last words.
  • Capitalize all nouns, pronouns, verbs, adjectives and adverbs.
  • Do not capitalize articles, conjunctions, and prepositions unless they are four letters or longer.

Subheadings should be used to break up bulky text and signify a shift in the article.

  • Do write subheadings in the same manner as a headline.
  • Do format subheadings with the same capitalization rules as used for headlines.
  • Do use relevant keywords when it is natural to do so.
  • Do use the following Title Tags:
    • Primary Subheadings – Heading 2
    • Secondary Subheadings – Heading 3
    • Tertiary Subheadings – Heading 4

Title Tags. You must use title tags on all subheadings. A title tag is a formatting feature that can be assigned to a line of text within the CMS.

How to Set Subheading Title Tags in the CMS:

  1. Place cursor on the line of the subheading text
  2. From the format drop down box select the text type (Heading 2, Heading 3, etc.)

Next Page

This is a guest post by Marissa Lowman. 

Headlines are the lifeblood of web and landing pages. Ever since the <h1> tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated. If there is one consistent finding in landing page testing, it’s that headlines play one of the most crucial parts in conversion. A good headline pulls readers in to learn more while a bad headline fails to resonate and loses readers instantly.

Download our free report here for even more data-backed tips on writing awesome titles and headlines.

But writing great headlines is easier said than done. Unless you’re a professional copywriter, writing headlines is  hard . It can be difficult to say exactly what you want while staying interesting at the same time.

7 Types of Headlines

1.  The Know-it-All

These headlines offer practical advice or tips.

2.  The Teacher

These headlines teach you something you didn’t already know.

3.  The Gossip

These types of headlines stir up controversy, pique your interest, and often have you asking “and then what happened?”

4.  The Instigator

These headlines make bold statements, which may or may not be true, but they make you want to click to find out.

5.  The Nay-Sayer

These headlines convince you that what you don’t know will hurt you.

6.  The Campaigner

These headlines provoke people who have similar problems or issues to click on the articles and connect with other like-minded people.

7.  The Connector

These articles show the connection between two seemingly unrelated things.

Have you come across any effective headlines lately? What category were they in? Why did you click on them?

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